I warn you... this video contains gore (not the former VP and presidential candidate):
The video was created by Richard Curtis in support of the 10:10 campaign.
In October 2010, a short film created by Curtis entitled No Pressure was released by the 10:10 campaign in Britain to spread awareness of climate change. The video was subsequently taken down from the organization's website due to negative reception and offense taken at the attempt at black comedy. However, it is still available in several places, including YouTube. It depicted a series of scenes in which people were asked if they were going to participate in 10:10. Those who indicated they weren't planning on participating were told "no pressure" and then blown up in a gory explosion at the press of a red button.